What is Two-Touch opt-in?

Two-Touch opt-in is a mobile-specific method by which a subscriber can opt into your SMS program. Just like the name suggests, this method only requires two touches on the subscriber's mobile device to opt in.

The first touch: Subscriber selects a call-to-action (CTA).

This CTA can be a link, QR code, or button on a mobile popup. When the subscriber selects the CTA, a pre-populated message will appear in the subscriber's native texting app. This message can be customized but needs to include your shop name and a keyword.

In the example below, the pre-populated message is "Send this text to subscribe to JO+CO! (ref: JOCO15 ). The keyword is JOCO15.

The second touch: Subscriber selects the "Send" button on their device. 

Once the subscriber sends the pre-populated message, they will get the keyword reply that correlates to the "(ref: KEYWORD )" part of the pre-populated message.

In the example below, the message that reads, "Thanks for subscribing. Here's your coupon for 15% off BABE15. Shop here: pscr.pt/2v08Yk. Valid online only." is the keyword reply for keyword: JOCO15 (Note: BABE15 is the coupon code).


   Tip: We encourage you to use a unique keyword for each opt in source. Keeping your keywords unique to opt in source will allow you to more easily track the efficacy of the opt-in source in analytics.

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