Create a Segment of SMS Subscribers in Shopify

Shopify allows you to view both SMS and Email marketing statuses within a customer's profile. To view customers who are subscribed to your SMS program at large, you can create a segment of SMS-subscribed customers in Shopify.

You may also consider using Shopify's segment tool to create a list of customers who are not subscribed to your SMS program in order to email those customers with an incentive to sign up for SMS and ultimately, increase your brand's SMS subscriber list. 

How to Create a Segment of SMS Subscribers in Shopify


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  1. Head to your store's Shopify admin.
  2. Select Customers on the left-side navigation panel.
  3. Click inside of the text box at the top of the page, then scroll down to find and selec the criterion SMS subscription status.
  4. Choose Is equal to as your segment property.
  5. Select Subscribed as your value.
  6. Press your keyboard's Enter key or click the Apply button on the bottom right of the text box to apply the criteria.
  7. Name your segment. Be sure to choose a name that will allow you to easily identify this segment in the future.
  8. Save by selecting the Save segment green button in the bottom right of the text box.
  9. To recall this segment, select the All Customers dropdown above the text box and select the appropriate segment.

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