Customize Keyword Replies

   Tip: Select any of the images or GIFs in this article for a closer look.

Keywords truly are one of the easiest ways to grow your subscriber list. You can include a keyword in a website banner or popup, social media campaigns, emails, printed marketing materials, videos, and more.

Keyword replies are the messages sent to a subscriber when they opt-in using a specific keyword. While you cannot edit a keyword after creation, you can absolutely edit the keyword reply. We walk through how to do this below.

Customize a Keyword Reply

  1. Select Acquisition in the side menu of your Postscript dashboard, then select Keywords.
  2. Located the keyword for the reply you wish to edit, and select Edit Actions to the far-right of the row.
  3. On the keyword details page, locate the purple Reply action block and select the gear icon in the top-right corner.
  4. Once you are on the Reply page, you can make edits as desired. This can include, but is not limited to:
    • Enabling Only send once per subscriber, which would only send any offer in the keyword reply once per phone number.
    • Enabling Only send to new subscribers, which would only send the keyword reply to those subscribers who were not already opted into SMS messages.
    • Adding (or removing) an image or GIF
    • Editing your existing message and coupon offer. For example, a brand might want to change an 10% off coupon to 15%, or include a free shipping offer instead.

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