Effective January 1st, 2026, the state of Oregon (House Bill 3865) is imposing new compliance regulations in addition to federal TCPA regulations and industry standards required by the wireless carriers. These regulations will impact any brand messaging subscribers with Oregon area codes. In this article, we’ll discuss the key regulations and how we’re solving for these changes.
What Are The Key Regulations?
- Longer quiet hours for Oregon subscribers. Quiet hours begin at 8 pm in the recipient’s local timezone and end at 8 am in the recipient's local timezone.
- Limit of 3 solicitations within 24 hours except to those consumers who have an established business relationship. You cannot send more than 3 solicitations within 24 hours except to subscribers who have completed a purchase from your brand within the past 18 months.
- The 3 message limitation does not apply when responding to a subscriber who has texted your brand seeking additional information regarding a product or service.
Note: Due to successful advocacy efforts by Postscript and the Ecommerce Innovation Alliance, these regulations apply exclusively to subscribers with Oregon area codes.
How We're Solving for Quiet Hours
Postscript screens subscribers and customers by phone area code to identify Oregon residents and prevent messages from going to Oregon-based numbers during Oregon’s quiet hours (8 pm – 8 am in the subscriber’s local timezone).
Below is information regarding how Oregon’s quiet hours impact automations and campaigns.
Legacy Automations and Automation Flows
If a subscriber with an Oregon-based phone number triggers a legacy automation or automation flow during Oregon quiet hours, the message will send during the next waking hour window of 8 am – 8 pm in the subscriber’s local timezone.
Opt-in and opt-out messages will still send immediately.
Standard Campaigns and Campaign Flows
If a campaign flow is scheduled to send during Oregon quiet hours and includes Oregon-based subscribers, Postscript will send those messages to Oregon subscribers when waking hours resume at 8 am local time.
If a legacy campaign is sent or scheduled to send during Oregon quiet hours and includes Oregon-based subscribers, Postscript will automatically remove those subscribers based on phone area code. Your shop will not be charged for these unsent messages.
Postscript: Your Partner In Compliance
At Postscript, we believe in a product-led approach to compliance. This means that we work hard to provide tools that make it easier for brands to maintain compliance with changing laws and regulations.
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