Answer
Earnings per message is a direct calculation of revenue earned per campaign or automation divided by the total messages sent (i.e, [total revenue] / [# of messages delivered]).
For example, if you send 1,000 messages in a campaign and generate $20,000 in revenue from that campaign, then your earnings per message (or EPM) would be $20.
Additional Resources
- View Postscript Analytics. Learn more about the analytics and data available in Postscript and how we calculate these metrics.
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