How does Postscript calculate earnings per message (EPM)?


Earnings per message is a direct calculation of revenue earned per campaign or automation divided by the total messages sent (i.e,  [total revenue] / [# of messages delivered]).

For example, if you send 1,000 messages in a campaign and generate $20,000 in revenue from that campaign, then your earnings per message (or EPM) would be $20. 

Additional Resources

  • View Postscript Analytics. Learn more about the analytics and data available in Postscript and how we calculate these metrics.

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