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Valentine's Day is the first major ecommerce holiday of the new year. Shopping for loved ones—a partner, a child, a friend, or even one's self—offers brands the opportunity to get creative with how they market (and to whom).
Why You Should Consider a Valentine's Day Campaign
- Think outside the box with Valentine's campaigns that speak to relationships, friendships, and more.
- Reward your subscribers with a "treat yo' self" or self-care promotion.
- Engage subscribers in an interactive or non-transactional campaign that encourages them to respond to and have fun with your message(s).
Create a Valentine's Day Campaign
Creating a single or multi-message Valentine's campaign is easy with Flow Builder's drag and drop functionality. Review how to create a campaign flow, then add the copy, images/GIFs, and delays you desire.
- Opt for a non-transactional message. You don't have to default to discounts and promotions to see high engagement. Send your subscribers a thank you message, a love letter, or link them to a content share or blog post.
- Consider segmentation. Use segments to target different groups of subscribers or customers with targeted messages and offers.
- Create interactive experiences. Encourage customers to interact with your brand using responses or keyword replies.
- Create effortless follow-up messages. Circle back with subscribers with a gentle, fun, and branded reminder of a promotion or discount using customized wait delays.
- Personalize, personalize, personalize! Use message tags like {first_name} to shout out your customers and deepen that rapport.
- Highlight special products. Link subscribers to special bundles or recommended products for self-care.
Additional Resources
- Best Texts We’ve Ever Had: Valentine's Day Edition. Need inspiration? Check out different Valentine's day messaging strategies featuring real-life messages from customers.
- A/B Testing Your Campaigns. Learn how to create variations of a campaign, compare performance, and identify winning message strategies for your subscriber base.
- Promote Gift Card Purchases Using Postscript. Learn how to use Postscript to promote gifts cards and create a positive new customer experience.
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