Answer
There is no limit so long as each campaign and automation are individually within compliance guidelines.
That said, sending a large volume of messages that receive low engagement and high opt-out rates can flag an account. Carriers look at these data points along with increased sending frequency to determine if a shop might be sending unwanted, spam, or abusive messages.
We recommend you increase your sending frequency over the course of a few weeks. Taking advantage of subscriber segmentation can also help you send campaigns to specific groups of subscribers, allowing you to personalize the message or engagement strategies for better conversion and click-through rates.
Resources
- Create a Segment. Learn how to create customer segments that will allow you to target specific groups of subscribers when sending campaigns.
- Jumpstart Your SMS Strategy with Campaigns. Learn more about the top five campaigns we recommend you send to your subscribers.
- Jumpstart Your SMS Strategy with Automations. Learn how to create on enable the top seven recommend automations in Postscript.
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