Create a Targeted Follow-Up Campaign

    Tip: Select any of the images or GIFs in this article for a closer look.

Campaign flows are the perfect way to send multi-message campaigns to a specific customer segment or your entire subscriber base. With Flow Builder, you can easily visualize and build your flow, add delays between messages, and schedule a start date for sending.

How a Targeted Follow-Up Campaign Benefits You


  • Reach out to a specific group of subscribers or customers with a highly personalized campaign that reads like it was meant just for them.
  • Re-engage subscribers or customers who haven't engaged or made a purchase with your shot recently.
  • Follow up with customers who ordered a specific item with a cross-sell, upsell, or re-order opportunity.

Choose the Segment


Every campaign sends to a subscriber segment. This ensures that campaign messages are only sent to those subscribers who you wish to receive these messages.

What are some example segments that are useful for a targeted campaign? We list a few below:

  • A segment that targets customers who have purchased a specific product in the past (and might be due for a reorder). You can even get specific on the size, color, etc.
  • A segment that targets subscribers who have clicked on campaign links in the past but have never made a purchase with our shop.
  • A segment that targets subscribers who have never clicked on a campaign link or made a purchase with your shop.
  • A segment that targets customers who haven't purchased in over 60 days.

Reminder, you will need to create your desired segment before you can select it in the campaign Flow Builder.

  1. Select Messaging in the side menu of your Postscript dashboard, then select Flow Builder.
  2. Select Create Flow in the top-right corner.
  3. Under Campaign, select your desired customer segment from the drop-down.
    • What segment should I choose? The segment you choose will depend on the intention of your targeted follow-up campaign. For example, in the above GIF, we select "Clicked but No Purchase" because we built our campaign, copy, and offer to target subscribers who have clicked campaign links in the past but still haven't made a purchase.
  4. Select Create Campaign Flow in the bottom-right corner of the page.

Create Your Campaign


Building out a targeted follow-up campaign flow is easy with Flow Builder's drag and drop functionality. Review how to create a campaign flow, then add the copy, images/GIFs, and delays you desire.

We offer examples below of how you might structure these campaigns. How many messages you include, wait times, and choice of copy will depend on your brand, products, and marketing strategy.

Message Purpose Example Copy
Message 1 Give your subscriber or customer an offer they can't refuse.

Hey {first_name}! Skin drinking up all that hydration from our hyaluronic serum?

Our skincare gurus say it's time for a replacement bottle and you can get one for 15% off today!

Your coupon applies automatically at checkout 🤩  {shop_link}

Set Wait Delay: 2 Days
Message 2 Educate subscribers or customers on product and remind them of the offer

Hey {first_name}! Did you know our hyaluronic serum is:

✅  Vegan

✅  Cruelty-free

✅  Free of oil, alcohol, silicone, and parabens

It's also an Allure Best of Beauty award winner!

Pick up a bottle today with 15% off automatically applied at checkout >> {shop_link}

Extra Resources


  • Fantastic Texts. Need some inspiration? Check out some real-life shops and how they interact with their subscribers using campaigns.
  • Postscript Roots. Level up your SMS skills with our quick walkthrough videos of Postscript features and tools.
  • A/B Testing Your Campaigns. Learn A/B testing best practices and how to create your test groups.

Get Support


Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!

Need ongoing channel strategy guidance? Please fill out this form and we'll connect you to one of our certified partners.

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