How to Use Postscript Opt-in Links with OptiMonk

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Popups are a powerful way to grab attention and engage users who visit your website on their mobile devices. 

In this article, we walk through how to create a simple "tap to subscribe" opt-in experience for your mobile visitors.

Why Use Postscript Opt-in Links

  • Create a simple "tap to subscribe" experience for your mobile visitors.
  • Seamlessly push subscribers who opt-in via an OptiMonk popup into Postscript.
  • Organize these subscribers under the desired keyword for future segmentation.

  1. Select Acquisition in the side menu of your Postscript dashboard, then select List Growth Tools.
  2. Locate Convert your email list and select the blue Get Started button to the right.
  3. Choose which Keyword you wish the subscribers to be opted-in under. 
  4. Select Get Link.
  5. Once Postscript generates a link, select the Copy icon to the right of the URL to copy it.

  1. Select Campaigns from the side menu of your OptiMonk dashboard.
  2. Locate and select the popup (campaign) you wish to edit.
  3. Select the call-to-action button to populate the Edit Button side menu.
  4. From the On Click drop-down, select Redirect.
  5. In the URL field, enter or paste the URL you copied from Postscript.
  6. Save your changes.

Compliance Language Requirements

When collecting subscribers, the TCPA requires you to include necessary compliance language that informs visitors that they are opting into SMS messaging from your store.

Since your opt-in process will auto-populate a message draft in your subscriber's phone, your popup must display proper TCPA compliance language.

Here's the TCPA-approved compliance language:

*By providing your phone number, you agree to receive recurring automated marketing text messages (e.g. cart reminders) from this shop and third parties acting on its behalf. Consent is not a condition to obtain goods or services. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP to cancel. You also agree to the Terms of Service and Privacy Policy.

Note: In order to collect subscribers compliantly, your shop's Terms of Service and Privacy Policy need to be hyperlinked in the language shown above. If they cannot be hyperlinked, the full URLs of each need to be included so a viewer may search your terms or privacy policy if needed.

For example, "View our Terms of Service (https:/ and Privacy Policy (”

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