Create a Mystery Campaign

    Tip: Select any of the images or GIFs in this article for a closer look.

Campaign flows are the perfect way to send multi-message campaigns to a specific customer segment or your entire subscriber base. With Flow Builder, you can easily visualize and build your flow, add delays between messages, and schedule a start date for sending.

How Mystery Campaigns Benefit You


  • Presents a fun, potentially interactive experience that piques subscriber curiosity.
  • Encourages more clicks, engagement, and site traffic by presenting an interactive experience.

Choose the Segment


Every campaign sends to a subscriber segment. This ensures that campaign messages are only sent to those subscribers who you wish to receive these messages.

Reminder, you will need to create your desired segment before you can select it in the campaign Flow Builder.

  1. Select Messaging in the side menu of your Postscript dashboard, then select Flow Builder.
  2. Select Create Flow in the top-right corner.
  3. Under Campaign, select your Engaged Subscribers or Highly Engaged segment from the drop-down. 
    • Why engaged? Your engaged subscribers are those individuals who regularly click links and/or reply to messages. They're more likely to engage with a mystery campaign.
    • What if we want to send to everyoneGo for it! Choose the segment that makes sense for the mystery offer, your goals, and your marketing strategy. 
  4. Select Create Campaign Flow in the bottom-right corner of the page.

Create Your Campaign


Building out a mystery campaign flow is easy with Flow Builder's drag and drop functionality. Review how to create a campaign flow, then add the copy, images/GIFs, and delays you desire.

We offer examples below of how you might structure these campaigns. How many messages you include, wait times, and choice of copy will depend on your brand, products, and marketing strategy.

Message Purpose Example Copy
Message 1 Tease your upcoming mystery (optional)

We've got something mysterious headed your way soon. 🔮

Stay tuned!

Set Wait Delay: 1 Day
Message 2 Present your mystery! Could be a riddle, a mystery discount, or a product reveal via a link.

Legend has it that entering code MYSTERY at checkout will yield a discount of unpredictable value 🪄

Do you feel lucky? {shop_link}

Extra Resources


  • Fantastic Texts. Need some inspiration? Check out some real-life shops and how they interact with their subscribers using campaigns.
  • Postscript Roots. Level up your SMS skills with our quick walkthrough videos of Postscript features and tools.
  • A/B Testing Your Campaigns. Learn A/B testing best practices and how to create your test groups.
  • 2021 SMS Emoji Trends Report. Learn about the most used and top-trending emojis based on analyzing millions of text messages. 👇 😍 🔥 👉 🎉 ✨ 🛍️ 🎁 🚨😇 💅 🦋 💞 😅😛 🦅🏌 ☎️  ⚾ 👔

Get Support


Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!

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