Why are message tags and links not populating correctly in my test message?


Postscript message tags are dynamic, meaning they populate based on information unique to the customer. Since test messages aren't tied to a customer, they will sometimes display the tag placeholder in the test message.

For example, browse abandonment automations are triggered by a subscriber's browsing session. Any tags included in the message, such as {last_product_url_viewed}, will display as the placeholder text in your test message because the test message was not triggered by a browsing session.

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