Create a Back in Stock Campaign

    Tip: Select any of the images or GIFs in this article for a closer look.

Campaign flows are the perfect way to send multi-message campaigns to a specific customer segment or your entire subscriber base. With Flow Builder, you can easily visualize and build your flow, add delays between messages, and schedule a start date for sending.

How Back in Stock Campaigns Benefit You


  • Create hype around an upcoming product restock.
  • Target customers who have bought the item before.
  • Build an "early access" opportunity for interested subscribers to shop the drop before others.

Choose the Segment


Every campaign sends to a subscriber segment. This ensures that campaign messages are only sent to those subscribers who you wish to receive these messages.

Reminder, you will need to create your desired segment before you can select it in the campaign Flow Builder.

  1. Select Messaging in the side menu of your Postscript dashboard, then select Flow Builder.
  2. Select Create Flow in the top-right corner.
  3. Under Campaign, select your desired customer segment from the drop-down.
    • What segment should I choose? Depends! Some shops might send a back-in-stock campaign to customers who have previously purchased the product (if the product is one your re-purchase, such as food, beauty, health, etc.). Other shops will send a back in stock to all subscribers, or highly-engaged subscribers. You can choose a segment that best suits the product and your marketing strategy.
  4. Select Create Campaign Flow in the bottom-right corner of the page.

Create Your Campaign


Building out a back-in-stock campaign flow is easy with Flow Builder's drag and drop functionality. Review how to create a campaign flow, then add the copy, images/GIFs, and delays you desire.

We offer examples below of how you might structure these campaigns. How many messages you include, wait times, and choice of copy will depend on your brand, products, and marketing strategy.

Keep in mind, you can create an "early access" experience with a back-in-stock flow, similar to the one we outline here.

Message Purpose Example Copy
Message 1 Tease upcoming back in stock drop. We've heard you, and we're here to deliver!

That's right—everyone's favorite [PRODUCT] is coming back!
🎉

Keep your eyes on this text thread and be the FIRST to know when [PRODUCT] drops! 
Set Wait Delay: 1 Week
Message 2 Announce back in stock drop.

Today's the day, {first_name}! We've just restocked our shop with [PRODUCT], but we won't lie—they won't last!

Get your [PRODUCT] while supplies last! >> {shop_link}

Set Wait Delay: 2 Days 
Message 3 Remind customers of back-in-stock item. We've only got a few [PRODUCT] left, {first_name}. Did you get yours?

What are you waiting for? {shop_link}

Extra Resources


  • Fantastic Texts. Need some inspiration? Check out some real-life shops and how they interact with their subscribers using campaigns.
  • Postscript Roots. Level up your SMS skills with our quick walkthrough videos of Postscript features and tools.
  • A/B Testing Your Campaigns. Learn A/B testing best practices and how to create your test groups.
  • 2021 SMS Emoji Trends Report. Learn about the most used and top-trending emojis based on analyzing millions of text messages. 👇 😍 🔥 👉 🎉 ✨ 🛍️ 🎁 🚨😇 💅 🦋 💞 😅😛 🦅🏌 ☎️  ⚾ 👔

Get Support


Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!

Need ongoing channel strategy guidance? Please fill out this form and we'll connect you to one of our certified partners.

Was this article helpful?
0 out of 0 found this helpful