Campaign flows are the perfect way to send multi-message campaigns to a specific customer segment or your entire subscriber base. With Flow Builder, you can easily visualize and build your flow, add delays between messages, and schedule a start date for sending.
How Interactive Campaigns Benefit You
- Interactive campaigns enhance your subscribers' experience with your brand.
- Makes customers feel part of something special and gets them engaged.
- Interactive campaigns are fun. It's a chance to showcase your brand's creativity and build a relationship with your subscriber base.
Choose the Segment
Every campaign sends to a subscriber segment. This ensures that campaign messages are only sent to those subscribers who you wish to receive these messages.
Reminder, you will need to create your desired segment before you can select it in the campaign Flow Builder.
- Select Messaging in the side menu of your Postscript dashboard, then select Flow Builder.
- Select Create Flow in the top-right corner.
- Under Campaign, select your Engaged Subscribers or Highly Engaged segment from the drop-down.
- Why engaged? Your engaged subscribers are those individuals who regularly click links and/or reply to messages. They're more likely to engage with an interactive campaign.
- What if we want to send to everyone? Go for it! Choose the segment that makes sense for the interaction, your goals, and your marketing strategy.
- Select Create Campaign Flow in the bottom-right corner of the page.
Create an Interactive Story
Creating an interactive "choose your own adventure" story is easy with Flow Builder's drag and drop functionality. Review how to create a campaign flow, then add the copy, images/GIFs, and any delays you desire.
With an interactive story, you can keep the flow to a single message that introduces the initial story prompt. From there, you can branch the story using keywords for a subscriber's options. You'll then create keyword replies that continue the story. More on that below.
Here's an example interactive story. Subscribers can reply with the keyword OPEN or IGNORE to find out what happens next in the story.
Below is a quick walkthrough of how to create a keyword and keyword reply, and example replies to continue a story interaction.
- Select Acquisition in the side menu of your Postscript dashboard, then select Keywords.
- Select Create Keyword in the top-right corner of the page.
- Enter the keyword Name. It should be identical to how you'll display it in the story (e.g., Do you OPEN the door or IGNORE it?)
- Select No from the Include Coupon in Reply drop-down.
- Select Save Keyword.
- On the keyword detail page, select + Add Action, then select Reply.
- Here you can continue the story.
- If this option marks the end of the story, you might include a product recommendation or a discount depending on your marketing strategy.
- If the option continues the story, then you can include the next event and additional keywords for which you've created replies.
- Pro Tip: Some brands might choose to select the Only send once per subscriber checkbox. This means a subscriber would only have one chance to get the coupon or right answer and wouldn't be able to explore other options. Leave this checkbox unselected if you want your subscribers to be able to try out the different story paths you've created.
- Select Save Action in the bottom-right corner of the page.
Example Keyword Replies
| Keyword | Reply |
| OPEN |
Step 2: Before you can take another step, your phone rings. Maybe it's your friend who wants to meet you at the house... or maybe it's something else? Do you: ANSWER the phone or CHECK the door? Reply "ANSWER" or "CHECK" to find out what happens next! |
| IGNORE |
Eager to explore, eh? You're a regular Indiana Jones. Your choice here makes us think you'd enjoy our adventurous collection. Check it out here >> [Link to collection page] |
Create a Quiz
Creating an interactive quiz is easy with Flow Builder's drag and drop functionality. Review how to create a campaign flow, then add the copy, images/GIFs, and any delays you desire.
With a quiz, you can keep the flow to a single message that introduces the initial question or make a series of quizzes you can space out by day, week, or month. For example, if your shop wants to do a "Sunscreen Awareness Month" campaign, you could create multiple quiz messages and delay each by a week. Use keywords for each potential answer, then create keyword replies that reveal the correct answer. More on that below.
Here's an example quiz. Subscribers can reply with the keyword FACT or FALSE to find out the correct answer and get access to any incentive reward you may choose to offer.
Below is a quick walkthrough of how to create a keyword and keyword reply, and example replies to each possible quiz answer.
- Select Acquisition in the side menu of your Postscript dashboard, then select Keywords.
- Select Create Keyword in the top-right corner of the page.
- Enter the keyword Name. It should be identical to how you'll display it in the quiz (e.g., FACT or FALSE)
- Select No from the Include Coupon in Reply drop-down.
- Select Save Keyword.
- On the keyword detail page, select + Add Action, then select Reply.
- Here you can continue the story.
- If this option marks the end of the story, you might include a product recommendation or a discount depending on your marketing strategy.
- If the option continues the story, then you can include the next event and additional keywords for which you've created replies.
- Pro Tip: Some brands might choose to select the Only send once per subscriber checkbox. This means a subscriber would only have one chance to get the coupon or right answer and wouldn't be able to explore other options. Leave this checkbox unselected if you want your subscribers to be able to try out the different story paths you've created.
- Select Save Action in the bottom-right corner of the page.
Example Keyword Replies
You'll notice in the below examples that each reply still offers a discount. You can choose to do something similar or reserve the discount for the correct answer.
| Keyword | Reply |
| FACT |
You got it! You're like...a skincare genius. Most people forget the skin on our lips is naturally much thinner than other parts of the body. They don't have oil glands needed to stay hydrated, which is why lips get chapped. That's why we created our nourishing [Product Name]. Give it a try and save 10% off with this link: [LINK] |
| FALSE |
It's actually true! Lips DON'T have oil glands. Most people forget the skin on our lips is naturally much thinner than other parts of the body. They don't have oil glands needed to stay hydrated, which is why lips get chapped. That's why we created our nourishing [Product Name]. Give it a try and save 10% off with this link: [LINK] |
Create a Game
Creating an interactive game is easy with Flow Builder's drag and drop functionality. Review how to create a campaign flow, then add the copy, images/GIFs, and any delays you desire.
With a game, you can give multiple response options and have personalized recommendations or answers based on the reply. Use emojis or create keyword replies to provide that touch of personalization.
Here's an example game. Subscribers can reply with a keyword or emoji to receive a personalized, surprise response.
While you cannot use emojis as keywords, you can prep your customer support team with ready-to-go responses they can send subscribers. Interact with customers using a customer support integration or by accessing the Responses tab in Postscript.
| Emoji | Response |
| 🔮 | You're all about understanding things right now. Dig into the details and make sense of the unknown. |
| 🪄 | You delight in surprises, and Mercury has a few. Go with the flow and you'll be just fine. |
| 🎨 | Time to break out those old art supplies. Embrace creativity and make a mess. |
| 🪐 | Take a step back and look around. Give yourself a moment to see the big picture and find the connections between things. |
| ✨ | Keep that chin up. Don't let the chaos get you down--it's time to shine bright like a diamond. |
Extra Resources
- Fantastic Texts. Need some inspiration? Check out some real-life shops and how they interact with their subscribers using campaigns.
- Postscript's Video Learning Library. Level up your SMS skills with our quick walkthrough videos of Postscript features and tools.
- A/B Testing Your Campaigns. Learn A/B testing best practices and how to create your test groups.
Get Support
Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!
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