When to Use Postscript Coupons Versus Shopify Coupons

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Coupons and discounts are a great way to reward subscribers who've opted into SMS, or re-engage subscribers and customers who haven't purchased in a certain amount of time.

What are Coupons?


Ecommerce coupons are codes (e.g., SAVE10 or 3XDT56K) you can enter during the checkout process to receive a discount on your order.

Coupons typically offer a discount in the form of a fixed dollar amount, percentage, or free shipping. Coupon behavior will differ based on the platform where you create the coupon.

You can use two types of coupons in Postscript: Postscript coupons and Shopify coupons. However, there are certain situations where you should use one coupon over the other. This article walks through a few of those scenarios.

Create Unique Coupons for Each Subscriber


Coupon Type: Postscript

Postscript converts coupon tags in an automation message or keyword reply to a coupon code unique to the subscriber. This makes it easier to control how often a specific promotion offer is redeemed while still ensuring each customer who receives a welcome series or loyalty code has a chance to use it. Postscript coupons auto-apply to a shopper's cart when they follow the link from your message.

Include Coupons in a Campaign


Coupon Type: Shopify

You can use Postscript coupons in automations and keyword replies, but not campaigns. That's where Shopify discount codes come in handy. You can state the discount code in the body of your campaign, or insert a discount link that will auto-apply the discount to a shopper's cart when they follow the link from your campaign message.

Place Value-Based Requirements on a Coupon


Coupon Type: Shopify

With Shopify, you can place value-based requirements on a discount code. For example, you can offer "$15 dollars off when you spend $75.00" in a Postscript campaign and create a coupon that can only be applied once a customer reaches that $75 total amount.

Specify a "Free Shipping" Option


Coupon Type: Shopify

While Postscript coupons provide a "Free Shipping" option, customers can apply the free shipping offer to any shipping option regardless of the cost. If you wish to limit free shipping to specific countries or up to a specific amount, you'll want to use a Shopify discount code.

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