Mobile devices operating on iOS 10+ now can preview a linked website in the native Messages app. It's a great way to add a visual to your campaigns and automations and create instant interest in a product.
Link Placement in Messages
Before you start adding links to your messages, it's important to understand a couple of requirements regarding where the link appears in the message that affects whether the preview appears properly.
Links must be the last thing included in your message to populate a preview. That means no additional texts or emojis can appear after the link, otherwise, the link preview won't display.
Note that when the link is the last line of the message, it doesn't actually appear in the message. You can get creative here by include emojis or a call to action above the link that draws attention to the preview.
Tap to Load
Subscribers will need to still select Tap to Load to load the link preview. This will also update the title of the preview from the shortened URL to the title of the website page.
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