Create a Halloween Campaign

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From costumes, candy, and pumpkin carvings to bonfires and parties, Halloween is a fun holiday and the perfect opportunity to engage your customers through spell-binding, possibly frightening, and engaging SMS campaigns! 

Why You Should Consider a Halloween Campaign

  • Halloween consistently ranks in the top 5 amongst most marketing surveys as one of the most popular and lucrative holidays of the year, bringing in billions of dollars in revenue in the US alone.
  • SMS gets straight to a customer’s mobile inbox with an open rate that is as high as 98%, making it a perfect opportunity to personalize a message or offer specific product recommendations. You can even host a fun contest!
  • Halloween is a fun holiday that allows consumers to get creative and express themselves, which is an ideal opportunity to dive into conversational commerce through SMS. Don't miss out on the fun!

Create a Halloween Campaign

Here at Postscript, we want to help you take advantage of Halloween so we've created three example campaigns you can recreate on your own. Learn how to create a general campaign here, and watch the video below to learn about creating a Halloween campaign.

If you work with a Postscript CSM, you can let them know you want these campaigns enabled in your store(s) and they'll take care of it for you.

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Here are some recommended considerations for your Halloween campaigns:

  • Use these campaigns to test ahead of HalloweenTry out different approaches, like an MMS vs SMS campaign, and send each campaign to a different A/B testing group.
  • Get specific with segments and products. Play up personalizations either with a specific customer segment (i.e., new vs. returning customers) or with products.
  • Try out different calls to action (CTAs). Offer limited-time offers or deadlines on a promotion code (i.e., Offer ends tonight) and see which has a better engagement rate.

Get Support

Have questions? Please feel free to reach out to our wonderful Support team at or via live chat. You can also submit a support request here!

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