Product Update: Change to Short Link Domain

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Postscript is in the process of rolling out a change to our short link domain that will allow you to customize your short link using our new domain,

What's Changing and When

  • Our short link domain will change from to This change gives both us and merchants more control over branding in the SMS channel.
  • Shops will be able to customize a subdomain for their short link (i.e., via their Account Settings page.
  • Both new and existing shops will be live with the domain change (and subdomain customization ability) on September 22nd, 2021.

  1. Select your Shop Name in the side menu of your Postscript dashboard, then select Settings
  2. Enter your desired subdomain in the Update Short Link Subdomain field.
  3. Select Update to save your changes.

Can I change the link shortening domain to anything?

Shops will only be able to add or edit a subdomain for Uniqueness will also be enforced so that no two shops can share the same link shortening address.

How will existing messages with short links be handled? I have a message in an automation that contains a URL.

Links are constructed when we send a message. That means that when this change goes live, any messages that contain links will transition to using the domain.

I’ve printed a shortlink on marketing materials or used a shortlink outside of messaging. Will I have to update these links now? 

No, will continue to redirect appropriately.

Can we keep our shop on

While is still supported, we discourage the use of this short link domain because at some point in the near future, we will probably decommission its use.

Get Support

Have questions? Please feel free to reach out to our wonderful Support team at or via live chat. You can also submit a support request here!

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