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Important: Browse abandonment text messages can only be sent to individuals who have compliantly opted in to your store's SMS program. Learn more about growing your subscriber list here.
With a browse abandonment automation, you can easily re-engage shoppers who have browsed items in your shop but never put an item in their cart or started the checkout process.
How Browse Abandonment Benefits You
- Re-engage a potential sale, remind subscribers of their initial interest, and link them back to your shop!
- Provide shoppers with important information about a particular product to help nudge them closer to that sale.
- Invite shoppers to interact with your shop via text. Answer questions they might have and create a virtual personalized shopping experience.
What You Need to Know
- Browse abandonment automations send after a cookied subscriber browses your shop.
- Due to how cookied sessions are captured, it may take a shopper up to 30 minutes to enter your browse abandonment.
- Subscribers can only enter a browse abandonment automation once every 72 hours. This is a guardrail put in place to protect your subscribers from an excess of messages (and keep your unsubscribe rates low).
- The Browse Abandonment automation will not be triggered for products that are out of stock. However, Browse Abandonment works at the product level. This means if a product has multiple variants, and one or more variants are in stock, the automation will still be triggered for a subscriber that viewed an out-of-stock variant.
- At this time, browse abandonment automations follow the same guidelines as an abandoned cart automation:
- The automation can only contain one message.
- This message should send within 48 hours of the browsing session.
Create a Browse Abandonment Automation
For a browse abandonment automation, you'll first need to select your automation trigger then write your automation message.
Sending a test message? Unlike other test messages, a browse abandonment test message will not include a live link. This is because your test message wasn't triggered by a browsing session. Messages sent to your subscribers, however, will contain a live link based on their browsing session.
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