With a browse abandonment automation, you can easily re-engage shoppers who have browsed items in your shop but never put an item in their cart or started the checkout process.
How Browse Abandonment Benefits You
- Re-engage a potential sale, remind subscribers of their initial interest, and link them back to your shop!
- Provide shoppers with important information about a particular product to help nudge them closer to that sale.
- Invite shoppers to interact with your shop via text. Answer questions they might have and create a virtual personalized shopping experience.
What You Need to Know
- Browse abandonment automations send after a cookied subscriber browses your shop.
- Due to how cookied sessions are captured, it may take a shopper up to 30 minutes to enter your browse abandonment.
- Subscribers can only enter a browse abandonment automation once every 72 hours. This is a guardrail put in place to protect your subscribers from an excess of messages (and keep your unsubscribe rates low).
- The Browse Abandonment automation will not be triggered for products that are out of stock. However, Browse Abandonment works at the product level. This means if a product has multiple variants, and one or more variants are in stock, the automation will still be triggered for a subscriber that viewed an out-of-stock variant.
- At this time, browse abandonment automations follow the same guidelines as an abandoned cart automation:
- The automation can only contain one message.
- This message should send within 48 hours of the browsing session.
Create a Browse Abandonment Automation
For a browse abandonment automation, you'll first need to select your automation trigger then write your automation message.
- For your Automation Trigger, select Subscriber Viewed Product.
- For your Cancellation Trigger, select Checkout Started.
- If you wish to create an automation that targets a specific group of browsing shoppers, then select Yes from the Trigger Filters drop-down.
- Select + Add Filter and + Add Filter Field, then define your criteria.
- For example, above we chose Total Number of Products Viewed greater than 5. This automation will send to shoppers who browsed more than five items.
- Select Save & Continue to Messages to proceed to your message.
- Set a Wait delay. Let Postscript know when to send this message. Remember, it has to send within 48 hours of the subscriber adding the item to their cart (and not starting that checkout process!).
- Include a dynamic product photo. Give subscribers a visual reminder of what they'd be missing out on if they didn't complete their order. Choose to feature a picture of their first viewed or last viewed item. Select the purple More drop-down and choose your preferred photo.
- Add personalization with message tags. Add dynamic tags such as {first_name} so that the sent message populates with the subscriber's first name. Tags like {product_name} also help speak directly to the shopper's browsing experience. It's a simple and effective way to build rapport and trust with your customers.
- Link directly to a browsed item. Make it easy for the shopper to pick up where they left off by linking them to their first viewed or last viewed item. Select the purple More drop-down and select Add Tag to add either of these message tags.
Tip: Due to the way browsing sessions are captured, it can take up to 30 minutes for a subscriber to enter a browse abandonment automation. You may wish to take this into consideration when setting message wait delays.
For example, if you wish for a subscriber to receive their automation 2 hours after initiating a browsing session, then you would set the Wait delay for 90 minutes instead of 2 hours.
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