Create a Browse Abandonment Automation

   Tip: Select any of the images or GIFs in this article for a closer look.
   Important: Browse abandonment text messages can only be sent to individuals who have compliantly opted in to your store's SMS program. Learn more about growing your subscriber list here.

With a browse abandonment automation, you can easily re-engage shoppers who have browsed items in your shop but never put an item in their cart or started the checkout process.

How Browse Abandonment Benefits You

  • Re-engage a potential sale, remind subscribers of their initial interest, and link them back to your shop!
  • Provide shoppers with important information about a particular product to help nudge them closer to that sale.
  • Invite shoppers to interact with your shop via text. Answer questions they might have and create a virtual personalized shopping experience.

What You Need to Know

  • Browse abandonment automations send after a cookied subscriber browses your shop.
  • Due to how cookied sessions are captured, it may take a shopper up to 30 minutes to enter your browse abandonment.
  • Subscribers can only enter a browse abandonment automation once every 72 hours. This is a guardrail put in place to protect your subscribers from an excess of messages (and keep your unsubscribe rates low).
  • The Browse Abandonment automation will not be triggered for products that are out of stock. However, Browse Abandonment works at the product level. This means if a product has multiple variants, and one or more variants are in stock, the automation will still be triggered for a subscriber that viewed an out-of-stock variant.
  • At this time, browse abandonment automations follow the same guidelines as an abandoned cart automation:
    • The automation can only contain one message.
    • This message should send within 48 hours of the browsing session.

Create a Browse Abandonment Automation

For a browse abandonment automation, you'll first need to select your automation trigger then write your automation message.

Pick Your Automation Trigger Create Automation Message

  1. For your Automation Trigger, select Subscriber Viewed Product
  2. For your Cancellation Trigger, select  Checkout Started.
  3. If you wish to create an automation that targets a specific group of browsing shoppers, then select Yes from the Trigger Filters drop-down.
    • Select + Add Filter and + Add Filter Field, then define your criteria.
    • For example, above we chose Total Number of Products Viewed greater than 5. This automation will send to shoppers who browsed more than five items.
  4. Select Save & Continue to Messages to proceed to your message.
   Sending a test message? Unlike other test messages, a browse abandonment test message will not include a live link. This is because your test message wasn't triggered by a browsing session. Messages sent to your subscribers, however, will contain a live link based on their browsing session.

Advanced Browse Abandonment Automations

Looking for ways to level up your browse abandonment automations? We've created a few walkthrough videos that will show you just how easy it is to target shoppers looking at popular or limited inventory items and how to use browse abandonment to offer product education and support.

Popular or Limited Inventory Education and Support Strategies

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