Effective September 1, 2025, the state of Texas (TX) introduced new compliance regulations (Texas SB 140) in addition to nationwide federal TCPA regulations and industry standards required by cellular carriers.
These legislative changes were mistakenly interpreted by others in the industry to affect all brands with subscribers in Texas, regardless of SMS platform. However, as of September 26, 2025, the Texas Attorney General has agreed with Postscript that SB 140 does not apply to Postscript customers who send messages with prior consent.
That means Postscript customers are not required to register, post bonds, or follow Texas “quiet hours” rules in order to stay compliant.
What Are The Key Changes?
Texas has shorter “waking hours” for Texas residents, but these waking hours do not apply to messages sent with prior consent:
- 9:00 AM to 9:00 PM local time, Monday–Saturday
- 12:00 PM to 9:00 PM local time on Sundays
While this feature is not legally required, to give merchants flexibility, Postscript rolled out an Optional Texas Quiet Hours feature. When turned on, Postscript will automatically limit sends to Texas area codes within these timeframes.
How Postscript Handles Quiet Hours
If you choose to turn on Optional Texas Quiet Hours, here’s how it works:
- Postscript screens subscribers by area code to identify Texas residents and prevents messages from going to Texas numbers during quiet hours.
- Messages in campaigns, automations, and flows scheduled during quiet hours will automatically be held until Texas waking hours resume (9:00 AM or noon on Sundays).
- Legacy campaigns scheduled during quiet hours will exclude Texas numbers automatically. You won’t be charged for unsent messages.
- No extra action is needed for individual campaigns or flows. This is applied globally when the setting is activated.
Turning Texas Quiet Hours On or Off
By default, this setting is turned off That means Postscript does not block messages to Texas subscribers during quiet hours unless you explicitly activate it.
- When off: Messages follow your regular campaign and automation schedule.
- When on: Messages to Texas subscribers will only be delivered between 9 AM–9 PM Monday–Saturday and 12 PM–9 PM Sundays (Texas local time).
- From the Postscript Dashboard, select your shop from the left-hand menu.
- Under Settings, select Compliance.
- Scroll to Optional Texas Quiet Hours and toggle Enforce Texas quiet hours on or off.
Postscript: Your Partner in Compliance
At Postscript, we take a product-led approach to compliance. That means building tools that help you stay compliant while also challenging vague or unfair laws that create unnecessary risk for merchants.
Through our partnership with the Ecommerce Innovation Alliance (EIA), every Postscript customer is protected by the state’s confirmation that SB 140 does not apply to consent-based SMS. You don’t need to register, post bonds, or restrict your campaigns to comply with SB 140.
Quiet hours remain optional. You can activate them if it fits your brand’s needs, but you are not required to do so. And you can continue marketing confidently to Texas customers knowing Postscript and the EIA have secured this clarity on your behalf.
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Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!
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