We are so excited to announce that splits in Flow Builder now reconnect. With the ability to reconnect a split’s branches, you can split flows to send targeted messages or test out different strategies and the splits will reconvene at the end of the flow.
What's Changing and When
Beginning March 2023, all new and historical flows reconnect at the very end of a flow. All branches in Flow Builder will always reconvene at the endpoint in the flow. While splits will reconnect, you can still add actions (Delay, Send Message, A/B splits, Wait for Event Splits, Trigger Splits within automation flows, etc.) to each split before the connecting endpoint.
Within nested branches, the parent split has reconnecting branches, then all child splits will also have reconnecting branches.
How Reconnecting Splits Work
Within campaign and automation flows, your splits now reconnect at the end of the flow. Let's take a look at an example. In the campaign flow below, the brand sends the initial message to the entire segment. Depending on subscriber replies (or lack thereof) to the initial message, they could be funneled down one of two branches - branch A or branch B.
Subscribers in this flow will be removed from the campaign once they create an order. In the first message, subscribers are asked if they want early access to an upcoming launch.
If a subscriber replies with Yes/Yeah/Yep/Etc., they are funneled into Branch A which includes a confirmation message that they'll be notified before everyone else and a password to access the product page.
If they reply with anything other than Yes/Yeah/Yep/Etc. or do not reply at all, they are funneled down Branch B which includes confirmation that they'll be notified when everyone else is.
Branch A notifies subscribers on March 1st that the new product is live on a password-protected webpage. A day later, on March 2nd, branch B notifies subscribers that the new product is live on their site.
At the end of this flow, the branches reconnect and send a final message to both parties nudging them to purchase.
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