May 20, 2021 Update: Due to existing regulations regarding unapproved or illicit content, Postscript can no longer service brands who offer or communicate about SHAFT (sex, hate, alcohol, firearms, and tobacco including CBD products). This is an industry-wide regulation; these policies are not driven by Postscript and they will affect every SMS platform.
Please watch this update from Alex Beller, Postscript's President and Co-Founder:
SHAFT (sex, hate, alcohol, firearms, and tobacco - including CBD) content has been heavily regulated in SMS marketing for years, but the CTIA has recently tightened its rules surrounding this content. Postscript is required to comply with all CTIA and TCPA compliance policies to both mitigate risk and ensure a standard and satisfactory experience for SMS subscribers.
In their Short Code Handbook, the CTIA outlines the categories of messages that cannot be delivered via a short-code for both legal and ethical reasons. They also note that the content that is sent must be appropriate for the audience that it is being delivered to.
Here are the categories of banned content:
Depictions or endorsements of violence
Adult or otherwise inappropriate content
Endorsement of illegal or illicit drugs
We understand that more and more states are legalizing medical and/or recreational cannabis & CBD use every year. However, Federal Law still prohibits cannabis use. Therefore you cannot send text messages with cannabis or CBD-related content. The carriers have made it clear that they will suspend any short code that sends this content.
We know this is a major disappointment. SMS is a rapidly-changing industry and while this is an unideal outcome for stores in your category, please know that Postscript is here to serve you as a resource when policies change to re-allow sending.
If you have any questions, please feel free to reach out to our support team at email@example.com.