Use Klaviyo Lists to Segment Customers

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Postscript integrates with Klaviyo, allowing you to share information between the two solutions. With the Postscript and Klaviyo integration, you can use Klaviyo forms and popups to collect SMS subscribers you can then message via Postscript.

About Klaviyo


Klaviyo is an automated marketing campaign solution that focuses on email, social advertising, and analytics. By linking your Klaviyo account with Postscript, you can grow your SMS subscriber list through Klaviyo forms, popups, and email lists.

Once you've set up your Klaviyo integration, you can use Klaviyo lists as customer segments in campaigns and automations.

Sync Klaviyo Lists


  1. Select Integrations in the side menu of your Postscript dashboard, then select your Klaviyo integration.
  2. Scroll to the Klaviyo Lists to view all active lists from your Klaviyo accounts.
  3. For those lists you wish to make available for segments, campaigns, and automations, enable the Make available in filters toggle.

Depending on the size of the list, Postscript may take some time to sync those subscribers. Once this process completes, you can continue with creating segments, campaigns, and automations.

Create Customer Segments with Lists


  1. Select Segments in the side menu of your Postscript dashboard.
  2. Select Create Segment in the top-right corner of the page.
  3. Name your new segment. Choose a name that will make it easy to identify in campaigns.
  4. In the Segment Criteria drop-down, select Subscriber Klaviyo List Membership.
  5. Choose your desired list from the drop-down that appears.
  6. Select Save Segment.

Use a Klaviyo List in a Campaign


  1. Select Campaigns in the side menu of your Postscript dashboard.
  2. Select Create Campaign in the top-right corner of the page.
  3. Name your new campaign.
  4. From the Segment drop-down, select a segment that you know contains your desired Klaviyo list membership.
  5. Proceed with creating your campaign message.

Use a Klaviyo List in an Automation


  1. Select Automations in the side menu of your Postscript dashboard.
  2. Select Create Automation in the top-right corner of the page.
  3. Choose Custom Animation from the template gallery.
  4. Name your new automation. Consider including mention of the Klaviyo list.
  5. Select Yes from the User Filter drop-down.
  6. For your filter, select Subscriber Klaviyo List Membership.
  7. Choose your desired list from the drop-down that appears.
  8. Proceed with creating your automation.

Get Support


Have questions? Please feel free to reach out to our wonderful Support team at support@postscript.io or via live chat. You can also submit a support request here!

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