An effective campaign often contains a strong call to action (CTA). Think discounts, a flash sale, or VIP/early access to a new product launch. But campaigns are also a great way to engage your customers and subscribers.
For example, you can:
- Send a recipe or idea for using your product;
- Follow up with a thank-you message or information on your brand;
- Invite subscribers to engage with your brand on social; or
- Make your subscribers smile with a joke, greeting, or well-wishes for a holiday.
Sending the occasional SMS or MMS campaign for engagement and brand building pays off. We’ve seen brands convert a significant amount of first-time customers shortly after receiving one of these campaigns.
Even without a CTA link, you can still track how many subscribers make a purchase or become first-time customers within a specific attribution window. Learn more about how to view conversions for non-CTA campaigns using customer segments in the video below:
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