Sending Campaigns Without CTA Links

An effective campaign often contains a strong call to action (CTA). Think discounts, a flash sale, or VIP/early access to a new product launch. But campaigns are also a great way to engage your customers and subscribers.

For example, you can:

      • Send a recipe or idea for using your product;
      • Follow up with a thank-you message or information on your brand;
      • Invite subscribers to engage with your brand on social; or
      • Make your subscribers smile with a joke, greeting, or well-wishes for a holiday.

Here are two examples we love from Fantastic Texts. You can check out the entire conversational SMS gallery for more examples and inspiration.

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Sending the occasional SMS or MMS campaign for engagement and brand building pays off. We’ve seen brands convert a significant amount of first-time customers shortly after receiving one of these campaigns.

Even without a CTA link, you can still track how many subscribers make a purchase or become first-time customers within a specific attribution window. Learn more about how to view conversions for non-CTA campaigns using customer segments in the video below:

 

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