Try sending a campaign simply to engage with your subscribers - no discounts, links to shop, or CTAs.
It might sound counterintuitive, but sending an occasional SMS campaign purely for engagement and brand building pays off. We’ve seen brands convert a significant amount of first time customers shortly after receiving one of these campaigns.
You might try this:
- Ask for product feedback
- Send a recipe or idea using your product
- Make people smile with a joke or nice greeting
- Ask an engaging question about your product market
Helpful Hint: Browse fantastictexts.com for more conversational SMS inspiration.
Even without a CTA link, you can still track how many people made a purchase or became first time customers after the 24-hour attribution window.
Have questions? Feel free to reach out to us in live chat for help!