To ensure the best customer experience, Postscript sends all your texts via short codes. Here's a quick explanation:
A short code is an easy to remember 5 to 6 digit number that texts are sent from. It allows you to both send SMS as MMS. At Postscript, we ensure that your customers will not receive any other marketing from other companies using our short codes (called cross talk). Cross talk can confuse customers and lead to bad customer experience.
We have revolving short codes - so if you're texting a person that is not subscribed to any other Postscript store, they'll receive their texts from your store from the first short code they subscribed to (which is usually 29071). If they happen to be subbed to another PS store, they'll receive texts from one of our other shortcodes.
There are a few reasons Postscript uses short codes rather than long codes:
- Better deliverability
- The ability to send SMS AND MMS
- Easily remembered by your customer base
- Ability to send messages to your entire customer base quickly (Long codes take much longer to send larger campaigns)
If you have any other questions regarding our use of short codes, please don't hesitate to reach out to our team in chat!