Segments are subsets of your sendable user base that you use when sending Campaigns. Segments are totally customizable, update in real-time, and are defined by criteria that you choose. Some examples of available criteria are:
- Average Order Value
- Number of Orders
- Total Spent
- Customer Created Date
Here are some examples of how you can use Segments:
- Define and build a segment of VIP users based on how much they’ve spent, and reward them with new product announcements early
- Target users who have never purchased with an exclusive coupon
Please note that there are multiple Segments pre-created in your Postscript app after installation, such as “All US/CANADA Customers and Subscribers” and “Customers Texted More Than Once”.
Let’s walk through creating a Segment for customers that have spend over $50 and haven’t been texted before:
- Click the “Segments” tab on the left navigation of the app
- Click the “Create Segment” button
- Type in your Segment Name (“Customer > $50 Without Any Texts”)
In the “Segment Criteria” section:
- Select “Total Spent” in the first dropdown
- Select “greater than” in the second dropdown
- Type “50.00” in the text box
- Click the “+ AND” button”
- In the row that just appeared :Select “Number of Texts Sent” in the first dropdown Select “Equals” in the second dropdown Type “0” in the text box
- Click the “Save Segment” button to save this Segment for use in future Campaigns!
